Susie McCollom Launches Redesigned Luxury Real Estate Website

Newport Beach luxury real estate advisor Susie McCollom has launched a redesigned website, susiere.com, for South Orange County buyers and sellers. The site is built to deliver faster access to local market information, community guides and AI-friendly search visibility.

Why it matters: - Susie McCollom’s new website is designed to make South Orange County luxury home searches easier for buyers and sellers who want local, specific information fast. - The launch also reflects a broader shift in real estate marketing toward sites built for both human users and AI search tools. - The site is intended to mirror McCollom’s concierge-style service with a more direct online experience.

What happened: - Newport Beach-based luxury real estate advisor Susie McCollom announced the launch of her redesigned website, susiere.com, on August 26, 2026. - The new site replaces McCollom’s previous web presence. - McCollom is affiliated with Coldwell Banker Realty’s Global Luxury program. - The website was designed and built by WebbROI.

The details: - The site focuses on South Orange County coastal communities, including Laguna Beach, Newport Beach, Corona del Mar, Dana Point, San Clemente, Laguna Niguel and San Juan Capistrano. - Each community page includes locally researched guides. - The site answers common buyer and seller questions in plain language, including what a neighborhood is known for, who typically buys there, what school district serves it and how to navigate a competitive Orange County market. - The website was built on the Astro web framework and hosted on Cloudflare. - McCollom said the goal was a website that answers real questions directly with local insight rather than using a generic template. - The site includes structured data, a full sitemap and explicit AI-crawler permissions. - The site is built around verified, sourced information instead of generic filler. - McCollom is Institute for Luxury Home Marketing certified and holds California real estate license CalRE #01944795. - McCollom has 10 years of dedicated real estate experience and decades of experience serving luxury clientele. - McCollom works out of Coldwell Banker Realty’s Newport Beach office at 840 Newport Center Drive, Suite 100. - McCollom can be reached at susie@susiere.com or (949) 306-1405. - Her social links include LinkedIn, Instagram and YouTube.

Between the lines: - The site’s structure suggests McCollom is optimizing for discoverability in traditional search engines and AI-powered search tools. - The choice of lightweight, independently hosted architecture signals a focus on speed, security and long-term cost efficiency rather than a template-based platform. - The launch positions McCollom’s digital presence as part branding, part resource hub for high-end coastal real estate.

What's next: - The redesigned site will serve as a central information source for prospective buyers and sellers in McCollom’s core coastal markets. - The AI-friendly technical setup could help the site gain visibility as search habits continue shifting toward answer engines and generative tools. - McCollom’s local community guides and sourced neighborhood pages will likely become the foundation for future site updates and client engagement.

The bottom line: - McCollom is betting that a faster, more structured and locally focused website will better serve luxury clients and improve how her business is found online.