Corning Credit Union adds self-service search to member data

Corning Credit Union has connected its core banking data to Tursio, letting staff ask plain-language questions and get answers without waiting weeks for a data request. The rollout is aimed at speeding marketing, support and operations work while keeping member data inside the credit union's security boundary.

Why it matters: - Corning Credit Union can now replace weeks-long data requests with self-service search. - Staff can query member data in plain language instead of waiting for a ticket, sprint slot or data-team handoff. - The change is meant to speed decisions in marketing, support and operations. - The deployment keeps data inside the credit union's own environment, which was the main privacy requirement behind the search for a tool like this.

What happened: - Corning Credit Union connected its core banking data to Tursio, a structured data search platform. - The rollout lets staff ask questions about member data without writing SQL or submitting a request to the data team. - The credit union used the system to support ad hoc analysis and data pulls. - Corning and Tursio were featured together in coverage of Fintech Meetup 2026.

The details: - Before Tursio, routine data requests went through an intake committee and then waited for an opening in the next sprint or the backlog. - Tom Foster, Corning Credit Union's VP of Product, Project Management and Data Analytics, said non-urgent requests took two to three weeks. - Foster said many requests mattered less by the time the data arrived, and some questions never got asked. - Corning uses Jack Henry's Symitar as its core system. - Symitar tracks records by account, not by person, so one member can appear under several name records with small differences. - Corning had already built an internal householding process for a Salesforce rollout that rolls accounts up under the member they belong to. - That householding work helped Tursio answer questions about members directly instead of working through account-level joins first. - Corning connected Tursio to data cubes from its on-premises warehouse and its Salesforce Data360 environment. - Those cubes combine Symitar records with data from digital banking and other internal systems. - Foster said Corning already used similar cubes for reporting through SSRS, Tableau and Salesforce. - Corning wanted Tursio to use the same consolidated source rather than build a separate pipeline. - Product managers are using Tursio to size member segments for marketing offers. - Support staff are using Tursio for operational checks, including finding members about to turn 18 and flagging account combinations that should not exist. - Branch leadership access is next, so managers can spot member relationships that need attention without filing a request first. - Corning plans to add trending member data and transaction-level data over the next year. - The full Corning Credit Union case study is available at the company's announcement.

Between the lines: - Corning's rollout strategy is deliberately slow. - Foster said the team only gets one chance to make a first impression, and trust in the answers matters as much as speed. - Corning trained the model on what it knows and does not know before expanding access. - The privacy-first setup reflects a broader barrier for credit unions adopting AI tools for member data: fear of exposing sensitive information. - Alekh Jindal, CEO and co-founder of Tursio, said the platform brings AI to the data inside the credit union's security boundary instead of moving data outside it. - Corning's member-based data organization made the connection straightforward, Jindal said.

What's next: - Corning plans to expand Tursio beyond ad hoc analysis and data pulls. - Fraud detection is among the next operational use cases planned. - The credit union expects to add trending member data and transaction-level data during the next year. - Foster advises other credit union leaders to be explicit about what the tool can and cannot do before wider rollout.